Not your traditional marketing agency.
Your community’s story is unlike any other–written by the people who live, work, and make memories in your downtowns, town squares, and neighborhoods. When your community is ready to meet its potential, CIB Planning will help you tell your story with a solid foundation of market and economic research. Traditional marketing agencies can offer you traditional marketing strategies, but CIB understands the unique needs of municipalities. Trade in the marketing agency price tag for plans built with economic development and destination marketing principles baked in from the start.
Brand Positioning & Strategy
CIB Planning works alongside your team to create plans that can be carried out long after our contract is complete. Our team develops brand positions designed to communicate with key audiences, then outlines strategies and tactics for successful implementation. Our branding services include implementation plans, logos and graphic identities, positioning, key messages, and guidelines.
Marketing & Advertising Plans
You know where you want to go. Let us help you get there. CIB Planning can help your community define strategic goals, identify target audiences, and map out a plan for success. Our marketing and advertising services are designed to amplify your community’s brand while delivering measurable results. With your ideas and budget in mind, CIB will craft advertising plans for traditional and digital media and even produce the content you need to get moving.
Vision can only get so far until your stakeholders can see themselves in your plans. When it’s time to share your plans with the world, CIB can help you focus on the key messages for introducing your project. Our guides for communication with stakeholders will garner support, solicit feedback, and improve adoption.
Web & Digital Strategy
To reach your audience, you need to meet them where they are. CIB Planning will evaluate your needs and recommend the best use of social media and web applications. And when it’s time for a website update or redesign, think of CIB as an extension of your team as you evaluate your needs and identify solutions. We’ll help you every step of the way, from the first draft of the RFP through the design and development of your new website.